Locate this week’s article in the Harvard Business Publishing Coursepack. POST:

Locate this week’s article in the Harvard Business Publishing Coursepack.
POST: Write a 400-word post that responds to two or more of the following questions:The author introduces the term, “crowdculture.” What does this term mean? What are their “two flavors” and what’s distinctive about each? How do crowdcultures impact marketing communications?
The author claims that Brand Sponsors are disintermediated. What does the term “disintermediated” mean? How does social media enable disintermediation? How do the brand sponsors benefit? How do consumers benefit?
What is “cultural branding?” What impact does cultural branding have on marketing communications?
What other insights did the article prompt?
Requirements: 400 words

Leave a comment

Your email address will not be published. Required fields are marked *