1. Cover Page (5 point)2. “_____________” in the digital world (5 points)3. Refe

1. Cover Page (5 point)2. “_____________” in the digital world (5 points)3. Reference Market in the digital world (15 points)The Figure & Explanation of “What”, “Who” & “How”
4. Situation Analysis in the digital world (20 points)External Analysis
Internal Analysis
5. SWOT Analysis in the digital world. (25 points)6. Brand Identity (15 points)7. Segmentation (15 points)I am doing this project on a local restaurant called Texan KitchenIn this part, your “Digital Branding Plan” should include the following section:Brand Building in the digital world (15 points)
Overall Digital Branding Campaign Plan (10 points)
Channel 1 + Digital Branding Communication Strategies + Projected approach to measure (15 points)
Channel 2 + Digital Branding Communication Strategies + Projected approach to measure (15 points)
Channel 3 + Digital Branding Communication Strategies + Projected approach to measure (15 points)
Customer Relationship Management in the Digital World (you could also integrate this part into number 3, 4, & 5). (10 points)
Projected Budget plan for your Digital Branding Campaign Plan (15 points)
Conclusion (5 points)
After completing your digital branding plan, you are expected to “present” your plan with a narrated PowerPoint presentation. The length of your presentation is only 5 minutes and using no more than 6 slides including the title page and a “Thank you” page. Here is a possible structure of your presentation 1. Cover Page (5 points)2. Situation Analysis of this brand (present your SWOT Analysis table) (10 points)3. Digital Branding Strategy 1, Channel, Sample Activation Plan & How to Measure (10 points)4. Digital Branding Strategy 2, Channel, Sample Activation Plan & How to Measure (10 points)5. Digital Branding Strategy 3. Channel, Sample Activation Plan & How to Measure (10 points)6. Thank you, page. (5 points)
Requirements: as long as needed

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