Discuss the advantages and disadvantages of using descriptive brands such as Piz

Discuss the advantages and disadvantages of using descriptive brands such as Pizza Hut versus, suggestive, arbitrary, or fanciful. Provide examples. Discuss if corporate clients are likely to be influenced by brand equity. Under which conditions? Use the photo attached as a reference with more detail. Requirements: 500 words   |   .doc file

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Learning Goal: I’m working on a marketing case study and need guidance to help m

Learning Goal: I’m working on a marketing case study and need guidance to help me learn.Submit a presentation (PDF of PowerPoint, 8 slides in presentation style with Speaker Notes – Post a PDF showing the slides and speaker notes) answering:What Is the Best Type of Marketing Research?1. Many marketing researchers have their favorite research approaches… Continue reading Learning Goal: I’m working on a marketing case study and need guidance to help m

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The guidelines for this assignment are fairly straightforward. Use online resear

The guidelines for this assignment are fairly straightforward. Use online research skills, and external sources to justify your position and conclusion. You must ensure you fully explain your position, and demonstrate a clear understanding of the topic at hand. External references are expected. Not only must they be used, but you must show why and… Continue reading The guidelines for this assignment are fairly straightforward. Use
online resear

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Think of the situations in which you have experienced perceptual vigilance, perc

Think of the situations in which you have experienced perceptual vigilance, perceptual defense, and adaptation in the consumer context. Describe all of the three situations in detail – e.g., what they were; why you think those situations are related to perceptual vigilance, perceptual defense, and adaption each; how you felt, etc. Requirements: discussion

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Please respond to all five (5) questions below: 1) What causes individual custom

Please respond to all five (5) questions below: 1) What causes individual customers to migrate in different directions and at different rates (see customer dynamics)? Discuss the related factors as per the notes and class material. 2) Discuss each of the following approaches & processes for managing customer dynamics. Please use a discussion format (do… Continue reading Please respond to all five (5) questions below: 1) What causes individual custom

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The Coranvirus pandemic has truly changed our lives since 2020! This week, I’d l

The Coranvirus pandemic has truly changed our lives since 2020! This week, I’d like for you to share an article and discuss the impact of the Coranavirus and social distancing on small businesses. In addition, also write about the industry/category of your business project, and how social distancing impacts the small business owners. As a… Continue reading The Coranvirus pandemic has truly changed our lives since 2020! This week, I’d l

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Part II – Grand Strategy Matrix for AmazonUse the attached Strategic-Planning Te

Part II – Grand Strategy Matrix for AmazonUse the attached Strategic-Planning Template to develop a Grand Strategy Matrix for your company (Amazon). Be sure to fill in all applicable areas of the Strategic-Planning Template as it pertains to Grand Strategy Matrix (Grand Strategy Matrix section of Part I, and GRAND tab). Use the data you… Continue reading Part II – Grand Strategy Matrix for AmazonUse the attached Strategic-Planning Te

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Grand Strategy Matrix for AmazonFollow guidelines provided in Chapter 6 of the D

Grand Strategy Matrix for AmazonFollow guidelines provided in Chapter 6 of the David text to learn how to create a Grand Strategy Matrix. Specifically refer to Figure 6-13 available starting on page 409 of the following link: https://bibliu.com/app/#/view/books/9780135203682/epub/OPS/xhtml/fileP7001015636000000000000000002CF0.html#page_409 Use your Strategic-Planning Template (attached) to develop a Grand Strategy Matrix for your company (Amazon). Use the… Continue reading Grand Strategy Matrix for AmazonFollow guidelines provided in Chapter 6 of the D

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